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Skincare
Nordic Care
Core Metric
$1.3M
Topline Revenue
"Rebuilding the ad architecture from the ground up to defend brand terms and surgically attack competitor ASINs, achieving a 6.38 ROAS."
The Challenge
Despite a strong product, Nordic Care was heavily reliant on organic traffic. Their advertising campaigns were inefficient and lacked a clear structure, resulting in wasted spend and missed opportunities.
Our Solution
We restructured their entire ad architecture, segmenting campaigns by match type and product category. This allowed us to aggressively defend their brand while surgically attacking competitor ASINs, dramatically improving ROAS.
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Unedited screenshots from Amazon Ad Console
Amazon Advertising Console
