Amazon strategy, dissected.
Deep-dive articles on PPC, logistics, listing optimization, and the operational systems that separate 7-figure brands from everyone else.
Amazon's New FBA Inbound Placement Fee: How to Avoid It
A breakdown of the FBA Inbound Placement Service fee, how it quietly erodes your margins, and the shipment strategies that eliminate 60-80% of the cost.
Why ACoS is the Wrong Metric for Your Top-of-Funnel Campaigns
ACoS tells you how efficient your ads are, not how profitable your business is. Here's why TACoS is the metric that actually matters — and how to use it.
Optimizing for Rufus: How Amazon's Generative AI Changes SEO
Amazon's AI shopping assistant Rufus is rewriting how products get discovered. Here's what sellers need to change in their listings to stay visible.
The Hidden Cost of Amazon Returns: A Data-Driven Approach
Amazon returns cost far more than the refund amount. Here's how to quantify the true cost and systematically reduce your return rate by 30-50%.
Building an Amazon Brand Store That Actually Converts
Most Amazon Brand Stores are digital brochures that nobody visits. Here's how to turn yours into a high-converting sales channel that justifies its own ad budget.
Amazon PPC Dayparting: When to Run Ads and When to Cut Bids
Conversion rates swing 40% between peak and off-peak hours. Here's how to implement dayparting to eliminate wasted spend without sacrificing sales.