Bedding Brand
Home & Bedding
"167.85% revenue growth year-over-year. 188% more units ordered. 16% ACOS reduction in 3 months."
The Situation
A UK bedding brand came to us with stagnant sales and a PPC setup that was eating into margins. The listings were not indexed on the right keywords, click-through and conversion rates were well below market standard, and almost all sales were coming from branded searches, meaning zero discoverability for new customers.
- PPC to Organic ratio: 50/50
- ACOS: 38%
- TACOS: 27%
- Barely breaking even
What We Did
We reoptimised the top 5 listings from the ground up, fixing keyword indexation, improving listing copy, and overhauling the creative to lift CTR. On the PPC side, we restructured campaigns to reduce wasted spend and push organic rankings.
- Listing reoptimisation across top 5 ASINs brought CTR to market standard
- Conversion rate improved from 17% to 35.4%
- Organic sales share improved from 50% to 65%
- ACOS reduced from 38% to 22%
- TACOS reduced from 27% to 12%
- Significant profit improvements within the first 4 months
Want these results for your brand?
Stop leaving revenue on the table. Book a strategy call and we will map the fastest path from account leaks to measurable growth.
Book a Strategy CallRaw Performance Data
Unedited screenshots from Amazon Ad Console