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Germany & France Marketplaces

Car Mattresses Brand

Automotive Accessories

Core Metric
147%
France Revenue Growth

"12% net margin improvement from day one. 123% revenue growth in Germany. 147% revenue growth in France. 128% more units in Germany. 164% more units in France."

The Situation

This brand was active across two European marketplaces but had never been properly set up for conversions. There was no A+ Content, no Brand Story, no listing creative worth speaking of, and PPC was running on a handful of auto campaigns with zero negative targeting. Spend was going out the door with nothing to show for it.

  • No A+ Content or Brand Story
  • PPC limited to auto campaigns only
  • No negative targeting whatsoever
  • ACOS above 54%

What We Did

We rebuilt this account from the ground up across both Germany and France, with creative, content, and PPC structure all handled together.

  • Full listing range reoptimised with high-quality graphics
  • Premium A+ Content and Brand Story unlocked and implemented
  • Existing PPC restructured with aggressive negative targeting
  • Full-funnel PPC campaign structure implemented
  • ACOS reduced from 54%+ to 19%
  • Net margins improved by 12% from the point of takeover
  • Both Germany and France scaled simultaneously

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Raw Performance Data

Unedited screenshots from Amazon Ad Console

Amazon Advertising Console
Performance screenshot 1
Amazon Advertising Console
Performance screenshot 2