Health & Personal Care Brand
Health & Personal Care
"23% revenue growth year-over-year, with ACOS stabilized at 25% after this account was climbing toward 30% and carrying active compliance risk."
The Situation
The account had no PPC structure worth the name: no A+ Content, no Brand Story, no explorative campaigns, and zero negative targeting, so ACOS was drifting past 30% with nothing holding it back. Underneath that sat a more urgent problem — open account health violations, listings sitting in the wrong category, and health claims that put multiple ASINs at risk of suspension.
- No A+ Content, Brand Story, or real PPC funnel
- No negative targeting, with ACOS drifting past 30%
- Open account health violations and incorrect category placement
- Unsubstantiated health claims exposing ASINs to suspension risk
What We Did
Compliance came first — an account that could be suspended at any moment wasn't safe to scale. Once the listings were back within policy and the violations resolved, we rebuilt the advertising side properly.
- Corrected listing content and category placement to bring the catalogue into policy
- Appealed and reinstated several existing and ongoing violations
- Built out premium A+ Content and a Brand Story across the range
- Introduced a full-funnel PPC structure with aggressive negative targeting
- ACOS stabilized at 25%, reversing a climb past 30%
- Revenue up 23% year-over-year with 33% faster order pace
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Unedited screenshots from Amazon Ad Console