Home & Kitchen Brand
Home & Kitchen
"Revenue up 2,030% year-over-year and units up 2,862%, after we untangled a Brand Registry lockout and cleared months of excess inventory charges."
The Situation
Sales were minimal and conversion was very low, but the real drag was operational: Brand Registry wasn't properly connected, locking the brand out of branded features entirely, and excess inventory had been racking up storage charges for months. PPC had no structure, with search terms bleeding spend in every direction.
- Brand Registry disconnected, locking out branded features
- Months of excess inventory storage charges
- Very low conversion rate and poor keyword indexation
- PPC search terms bleeding spend with no structure
What We Did
We fixed the account foundations first — Brand Registry, inventory, listing indexation — then layered in creative and PPC discipline on top.
- Resolved the Brand Registry connection, unlocking branded features and visibility
- Liquidated the excess inventory that had been accruing storage fees
- Reindexed and refreshed the top listings, lifting conversion rate from 5% to 30%
- Rebuilt PPC with tighter negative targeting, pulling ACOS down from 42% to 27%
- Revenue up 2,030% year-over-year, with 2,862% more units ordered
Want these results for your brand?
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Unedited screenshots from Amazon Ad Console