Luxury Towels Brand
Home & Textiles
"Brand relaunched after 1 year dormant. £165K in sales in the first 4 months. ACOS held stable at 17%."
The Situation
This brand had pulled out of Amazon entirely after failing to make the numbers work. The product quality was genuinely premium, but it was priced wrong, positioned wrong, and had never built any brand equity. Historically ACOS never dropped below 40%, and there was zero branded search volume.
- Stopped selling due to zero profitability
- ACOS historically above 40%
- No brand recall or branded searches
- Wrong pricing strategy throughout
What We Did
We relaunched the same ASINs with a full repositioning strategy: luxury creative, premium pricing, and a bundling approach to increase basket size. The goal was to make customers want to pay more.
- Relaunched with premium visual identity and listing content
- Repriced to achieve 25% straight margins
- Created product bundles to increase average order value
- ACOS held below 17%, including ranking campaigns
- 5,400 orders across 4 months
- £165K in revenue in the first 4 months of the year
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Unedited screenshots from Amazon Ad Console