Personal Fragrance Brand
Personal Fragrance
"A luxury fragrance brand launched from zero in 2025. Revenue is up 55% month-over-month, with ACOS brought down from a 162% launch spike to 19%."
The Situation
This brand was accepted into Amazon's invite-only Luxury Stores program and launched from scratch. The Luxury Stores content interface behaves very differently from standard Seller Central, which caused early content amendment issues. As a brand-new listing with no purchase history, CTR and CVR were low out of the gate, organic visibility was minimal, and ACOS spiked to 162% in the initial launch phase.
- Brand-new launch with zero purchase or review history
- Luxury Stores content interface differs from standard Seller Central, causing reflection issues
- Minimal organic visibility typical of a fresh, invite-only listing
- ACOS at 162% at initial launch
What We Did
We optimized the Luxury Store for better indexation, worked with Amazon's premium support to resolve the interface-specific content issues, and got creative with EBC-style content in a category where the standard A+ feature isn't available yet.
- Optimized the Luxury Store listing structure for better indexation
- Resolved content reflection issues through Amazon's premium support channel
- Uploaded EBC-style content on key listings despite the category lacking a native A+ feature
- Tightened control on wasted ad spend, pulling ACOS from a 30% stabilized baseline down to 19%
- Revenue up 55% month-over-month with 18% more units ordered
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Unedited screenshots from Amazon Ad Console