Pet Supplies & Dog Treats Brand
Pet Supplies & Dog Treats
"Sales up 76% year-over-year with profitability up 53%, after we pulled ACOS down from a ruinous 188% to 30%."
The Situation
There was no real advertising structure here — spend was scattered across irrelevant targeting with no negative keywords to stop the bleeding, and ACOS had spiralled to 188%, meaning every ad-driven sale was losing money. Listings weren't indexed properly and the creative hadn't been touched in years.
- PPC spend scattered across irrelevant targeting, no negative keywords
- ACOS at 188% — losing money on ad spend alone
- Listings poorly indexed, with outdated creative
- Account operating at negative profitability
What We Did
We rebuilt the PPC account from the ground up with a real funnel and disciplined negative targeting, while fixing indexation and creative to give the ads something worth converting.
- Rebuilt listing indexation and refreshed creative across the catalogue
- Conversion rate climbed from 14% to 35%
- Introduced a structured campaign funnel with aggressive negative targeting
- ACOS cut from 188% to 30% despite high CPCs in a competitive category
- Sales up 76% year-over-year with profitability up 53%
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Unedited screenshots from Amazon Ad Console